Cacti

I teamed up with We Them Us to reimagine the web presence for Travis Scott’s hard seltzer brand. We completely rethought how the product shows up online, fusing bold design with the brand’s edge and pure rager energy.

Beyond the web redesign, I partnered closely with the team to workshop a social content strategy. We developed concepts that felt just as sharp, offbeat, and culturally tapped in as the new direction.