Cash App

Cash App was in a brand revolution of sorts and they brought my team in to help level up the performance creative. I led creative direction and art direction across a range of paid media campaigns with the purpose of finding what actually converts while keeping the visuals fresh, scroll-stopping, and fire.
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Over 8 months, we built (and tested) 2,132 pieces of content, found new ways to connect with different audiences and proved that social ads can perform and look good doing it.